About Us

ICEDMAFIA was born in Zurich, Switzerland, out of the vision to merge Swiss precision with the boldness of street culture.
What started as a passion for jewelry and design quickly became a movement, a community built on exclusivity, authenticity, and style.

Our mission has always been simple:
to create statement pieces that empower those who wear them. Every necklace, every ring, every bracelet is more than an accessory, it’s a symbol of belonging.

Each design is crafted with 14k gold plating and set with hand-selected stones, from 5A Cubic Zirconia to VVS1 D-Color Moissanite that passes the diamond tester.
Every jewelry product comes with an NFC Ownership Card: your personal proof of authenticity, your entry into the ICEDMAFIA membership, and your key to future experiences, drops, and events.

ICEDMAFIA apparel carries the same DNA: 100% premium cotton, minimalistic designs, and the refinement of Swiss streetwear culture.

We are not just building a brand.
We are building a family of pioneers, those who choose to stand out, to lead, and to live by their own rules.

ICEDMAFIA is more than jewelry.
It’s your badge of authenticity.
It’s your membership into a movement.